Project initiation

-       Help establish stakeholder teams

-       Conduct stakeholder interviews

-       Brand development modelling - online methods

-       Agreement of key aims and objectives

Project scope and planning

-       What kind of project is needed?

-      What kind of agency is needed?

-       Setting a realistic budget for the project

-       Building the most cost effective process

-       How much input is required by the client – who and when?

-       Timeline setting and management of expectations

Brief writing

-       Best in class brief templates

-       Collation of collective stakeholder input

-       Sharing of first draft to all stakeholders for feedback

-       Signed off agency brief

Agency pitch management

-       Selection of relevant agency shortlist

-       Initial contact with agencies to ensure no conflict of interest

-       Briefing agencies on pitch presentations

-       Reviewing agency pitches / proposals with client

-       Feedback to agencies

-       Helping client to select the best agency for them and the project

Creative direction

-       Supporting client team on first creative phases of the project

-       Attending creative presentations

-       Discussing work with client team

-       Feedback to agency for further development

-       Ongoing creative support as required