“…we really must do something about our branding!”

As a brand consultant I have many conversations with clients about their desire for growth and building for the future. They agree that a well defined brand and visual identity is at the heart of this evolution. However, they are often concerned that branding projects will be time consuming, expensive and a distraction from the day to day business.

It can seem just too problematic:

-        Who is going to be given the project to run inside the organisation?

-        Who will the stakeholders be and how much time can they give?

-        What will the scope of the project be?

-        How do we choose an agency to work with?

-        Who will write the brief?

-        How long will it take?

-        How much will it cost?

I help brand owners bring their thoughts and aims together at the very start of the project

The best foundations.

Over many years I have worked with businesses that need to rebrand or refresh an existing visual identity. Their expectation is that the first thing they should do is employ a design agency. Often this can be before any real consideration has been made to the nature or scope of the project, it is thought that this will wash-out in the process. My experience is that this can easily lead to false starts and confusion with client stakeholders who understandably want to be part of the early thinking without the pressure of agency processes, costs and time constraints.

Time spent before the creative brief is written or agency selection process begins ensures the collective aims and objectives have been discussed and agreed by all stakeholders. This leads to a more focussed approach and smoother running project. It provides:

-        The opportunity for everyone to input early in the process

-        Definition of the hierarchy of importance for key objectives

-        Initial thoughts about how the brand values might change in the future

-        Clarification as to what is and isn’t in scope for the project

-        A precise brief to the design agency

-        A cost effective project – less time wasted on unnecessary creative exploration

-        Agreed criteria to assess and feedback on creative work

Be great to talk!

stevebooth112@icloud.com